COURSE NAME
Design Systems
DESN 405-01
Kansas City Art Institute
COURSE DESCRIPTION
In this course, students will develop a broad overview of complex design problems from practical and theoretical perspectives. Course content will focus on larger scale communications programs involving identity and branding systems in several media, including print, web, environmental signage, exhibitions and/or packaging. The projects stimulate inquiry from the student’s unique personal interests and allow exploration of various concept development strategies. Scheduled meetings include lectures, presentations, demonstrations, and discussions of contemporary design work. Participants should make full use of their individual (and our collective) time and effort and should consider the course and all its activities as a collective set of parts with which to build insight.
COURSE OBJECTIVES
— Understand the elements that comprise a brand creation
— Develop a cohesive and comprehensive brand identity cross-media
— Develop the skill to manage a complex project with multiple elements
— Develop visual communication strategies that address and respect the diverse social and cultural differences of audiences
— Develop writing and presenting skills that successfully explain and defend ideas
SCOPE OF WORK
Through the semester, each student will design, produce, and launch a focused project, including a complete identity system. The development of the project will consist of the following phases:
1 Research
2 Ideation
3 Proposal
4 Design
5 Production
6 Promotion
7 Launch
8 Documentation
SYLLABI FROM EACH ITERATION OF THE COURSE
Fall 2021
Fall 2020
Examples of Student Work

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Flag Design Project
Fall 2020
Part of CCPC’s campus-wide project and installation on the hill by Jannes Library.
Fall 2020
Part of CCPC’s campus-wide project and installation on the hill by Jannes Library.
Example project Sheets
